Tradition, yes – but not all of it

Olive oil myths: 18 beliefs put to the scientific test

In Umbria, olive oil is handed down like recipes: within the family. Along with it came advice that science has since disproved. We hold on to tradition, but not the mistaken kind. Put yourself to the test: true or false?

Your score 0 / 18 Answer the questions below.
Every answer cites its sources: EU regulations, the International Olive Council and scientific studies.
  1. They say

    “You can fry with extra virgin olive oil.”

  2. They say

    “Extra virgin olive oil and olive oil are the same thing.”

  3. They say

    “Bitterness is a defect in olive oil.”

  4. They say

    “Olive oil, like wine, improves with age.”

  5. They say

    “Frying oil can be reused several times, as long as you strain it.”

  6. They say

    “Extra virgin olive oil is more fattening than other oils.”

  7. They say

    “The best oil is “first cold pressed”.”

  8. They say

    “New-season oil is more pungent and bitter, then mellows over the months.”

  9. They say

    “Cloudy, unfiltered oil is more genuine.”

  10. They say

    “The bottle should be kept next to the hob, within easy reach.”

  11. They say

    “Tins or dark glass protect oil better than a clear bottle.”

  12. They say

    “Olives are better left to rest for a few days before going to the mill.”

  13. They say

    “The lower the acidity, the better the oil.”

  14. They say

    “The greener the oil, the better it is.”

  15. They say

    “If the brand is Italian, the oil is Italian.”

  16. They say

    “If it solidifies in the fridge, it's genuine extra virgin.”

  17. They say

    “If it catches your throat, the oil is acidic.”

  18. They say

    “All olive oils contain the same polyphenols.”

The rule that always applies: cool, dark, tightly closed.

Extra virgin olive oil is a fruit juice: it is at its best in the months after milling. That’s why we also sell it in tins, which protect it from light and air, and on subscription, so it arrives fresh when you need it.

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Extra virgin olive oil stored in a pantry